Determinants of customer satisfaction in takaful (Islamic Insurance) services in Malaysia

• Main Authors: Zaida Farhana Mohd Shaladdin,, Mohd Zulkifli Mokhtar,, Nur Haiza Muhammad Zawawi,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2018
• Online Access: http://journalarticle.ukm.my/20493/1/30085-102242-1-PB.pdf; http://journalarticle.ukm.my/20493/; https://ejournal.ukm.my/pengurusan/issue/view/1154

This study investigates the pertinent components of satisfaction variables that could help the Takaful Insurance to identify and prioritise ways to gain customers. The study employed a quantitative research approach by conducting surveys through questionnaires to respondents from two universitie...