Model persamaan struktur kesetiaan pelanggan perkhidmatan jalur lebar HSDPA

• Main Authors: Nur Riza Mohd Suradi,, Zalina Mohd Ali,, Zainol Mustafa,, Faridatulazna Ahmad Shahabuddin,, Wan Rosmanira Ismail,, Rofizah Mohamad,
• Format: Article
• Published: Penerbit ukm 2009
• Online Access: http://journalarticle.ukm.my/1900/; http://www.ukm.my/~ppsmfst/jqma/index.html

This paper reports the structural equation modelling of the interrelationship among several latent factors which include customer satisfaction and customer loyalty for describing the quality of broadband wireless service HSDPA. A survey was conducted using questionnaires filled by 385 customers o...