Kehendak dan kepuasan pelanggan IPTA terhadap perkhidmatan telekomunikasi Maxis

• Main Authors: Zainol Mustafa,, Nur Riza Mohd Suradi,, Wan Norsiah Mohamed,, Zalina Mohd Ali,, Faridatulazna Ahmad Shahabuddin,, Chai , Chun Fatt, Juwairiyah Mohd Ali ,
• Format: Article
• Published: Penerbit ukm 2008
• Online Access: http://journalarticle.ukm.my/1851/; http://www.ukm.my/~ppsmfst/jqma/index.html

This study examined the customer satisfaction on Maxis Services using Importance- Performance Analysis (IPA) and Penalty Rewards Contrast Analysis. 325 respondents from public higher education institution (PHEI) students were selected randomly. The instrument of this study is questionnaire that c...