The influence of cross-generation attitude on halal food products

• Main Authors: Zuraini M.I,, Muhammad Afiq M.,, Nurzulain Z.,
• 格式: Article
• 語言: English
• 出版: Penerbit Universiti Kebangsaan Malaysia 2019
• 在線閱讀: http://journalarticle.ukm.my/14664/1/48_02_06.pdf; http://journalarticle.ukm.my/14664/; http://www.mabjournal.com/index.php?option=com_content&view=article&id=921&catid=59:current-view&Itemid=56

The term ‘halal’ has been used as a tool by most food industries to attain competitive advantage. Nevertheless, the increase in demand for halal food products may be stunted due to the lack of awareness from the consumers, especially the younger generation. Young consumers may take halal issues li...