A Study on Feasibility of Digital Marketing for Small and Medium Enterprises
Today is the era of information technology. The dependency on technology in all aspects of work and personal life has made the marketers to adopt different means to reach out to their tech savvy consumers. The concept of digital marketing has witnessed an accelerated growth over the past decade. Dig...
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Main Authors: | Maney, Kiran L, Sindhuja, A., Mathews, Soney |
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Format: | Article |
Language: | English |
Published: |
Archers & Elevators Publishing House
2015
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Subjects: | |
Online Access: | http://eprints.intimal.edu.my/620/1/2015-%20February-IJMER.pdf http://eprints.intimal.edu.my/620/ |
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