The Impact of Social Media Influencers Towards Consumers’ Attitude

• Main Authors: Tan, Kristine, Kai Qing, Soon, Eu Hui, Sriganesh, Varun
• Format: Article
• Language: English; English
• Published: INTI International University 2024
• Subjects: H Social Sciences (General); HF Commerce; HM Sociology
• Online Access: http://eprints.intimal.edu.my/2115/1/jobss2024_33.pdf; http://eprints.intimal.edu.my/2115/2/654; http://eprints.intimal.edu.my/2115/; http://ipublishing.intimal.edu.my/jobss.html

The rapid evolution of marketing trends is closely tied to the increasing use of social media, driven by advancements in technology and the preferences of the younger generation. Brands are increasingly leveraging the influence of social media personalities as endorsers, making social media influ...