Customer Service Management on Enhancing Customer Loyalty in Food and Beverage Industry: Case Study of Starbucks Malaysia
In the highly competitive coffee industry, the operation of a successful coffee shop involves more than just providing a simple cup of coffee. Organizations are now recognizing the need to focus on delivering high-quality service to gain a competitive advantage. Emphasizing service quality is crucia...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2024
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1964/1/506 http://eprints.intimal.edu.my/1964/ http://ipublishing.intimal.edu.my/jobss.html |
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