The influence of hedonic and utilitarian shopping value towards consumer behavioral intention among youth mall shoppers

The influence of hedonic and utilitarian shopping value towards consumer behavioral intention among youth mall shoppers by Norlaile Salleh Hudin

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Bibliographic Details
Main Author: Norlaile Salleh Hudin
Format: article
Language:English
Published: Tanjong Malim 2019
Online Access:https://ir.upsi.edu.my/detailsg.php?det=5860
https://ir.upsi.edu.my/detailsg.php?det=5860
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