The influence of hedonic and utilitarian shopping value towards consumer behavioral intention among youth mall shoppers
The influence of hedonic and utilitarian shopping value towards consumer behavioral intention among youth mall shoppers by Norlaile Salleh Hudin
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| Main Author: | |
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| Format: | article |
| Language: | English |
| Published: |
Tanjong Malim
2019
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| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=5707 https://ir.upsi.edu.my/detailsg.php?det=5707 |
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| Summary: | The influence of hedonic and utilitarian shopping value towards consumer behavioral intention among youth mall shoppers by Norlaile Salleh Hudin |
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