Exploring the relationship of key strategic orientations towards sustainable organizational

The purpose of this paper is to explore the relationship between market and quality orientation of manufacturing organisations in Malaysia.Data was collected using the mail questionnaire survey approach with the simple random sampling procedure in selecting the organisations for inclusion in the sam...

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Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
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出版: Society for Alliance, Fidelity and Advancement (SAFA) 2009
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在線閱讀:http://repo.uum.edu.my/9151/
http://www.safaworld.org/ijbms/v2n1.htm
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spelling my.uum.repo.91512016-04-25T08:08:01Z http://repo.uum.edu.my/9151/ Exploring the relationship of key strategic orientations towards sustainable organizational Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien HD28 Management. Industrial Management The purpose of this paper is to explore the relationship between market and quality orientation of manufacturing organisations in Malaysia.Data was collected using the mail questionnaire survey approach with the simple random sampling procedure in selecting the organisations for inclusion in the sample.One hundred and fifty eight Malaysian manufacturing organisations participated in this study.The results from the study shows that market orientation associated positively with quality orientation. This result confirms that integration between marketing and operation departments in an organisation is essential to ensure sustainable organisational performance.However, despite their importance many organisations have not fully adapted to become a market driven and quality oriented organisation. Society for Alliance, Fidelity and Advancement (SAFA) 2009-07 Article PeerReviewed Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2009) Exploring the relationship of key strategic orientations towards sustainable organizational. International Journal of Business and Management Science, 2 (1). pp. 79-87. ISSN 1985-692X http://www.safaworld.org/ijbms/v2n1.htm
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
Exploring the relationship of key strategic orientations towards sustainable organizational
description The purpose of this paper is to explore the relationship between market and quality orientation of manufacturing organisations in Malaysia.Data was collected using the mail questionnaire survey approach with the simple random sampling procedure in selecting the organisations for inclusion in the sample.One hundred and fifty eight Malaysian manufacturing organisations participated in this study.The results from the study shows that market orientation associated positively with quality orientation. This result confirms that integration between marketing and operation departments in an organisation is essential to ensure sustainable organisational performance.However, despite their importance many organisations have not fully adapted to become a market driven and quality oriented organisation.
format Article
author Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
author_facet Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
author_sort Mohd Mokhtar, Sany Sanuri
title Exploring the relationship of key strategic orientations towards sustainable organizational
title_short Exploring the relationship of key strategic orientations towards sustainable organizational
title_full Exploring the relationship of key strategic orientations towards sustainable organizational
title_fullStr Exploring the relationship of key strategic orientations towards sustainable organizational
title_full_unstemmed Exploring the relationship of key strategic orientations towards sustainable organizational
title_sort exploring the relationship of key strategic orientations towards sustainable organizational
publisher Society for Alliance, Fidelity and Advancement (SAFA)
publishDate 2009
url http://repo.uum.edu.my/9151/
http://www.safaworld.org/ijbms/v2n1.htm
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score 12.811396