The relationship between service quality and satisfaction on customer loyalty in Malaysian mobile communication industry

The paper explores the relationship between service quality and customer satisfaction on customer loyalty with regards to mobile phone usage among the postgraduate students of a university in Northern Malaysia. The sample consists of 341 students randomly selected from the population frame provided...

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Bibliographic Details
Main Authors: Mohd Mokhtar, Sany Sanuri, Maiyaki, Ahmed Audu, Mohd Noor, Norzaini
Format: Article
Language:English
Published: IIU Press and Research Centre, A.C. 2011
Subjects:
Online Access:http://repo.uum.edu.my/9144/1/B.pdf
http://repo.uum.edu.my/9144/
http://www.iiuedu.eu/press/journals/sds.html
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