A model for assessing content strategies of political web sites

Despite hundreds of web sites published daily all over the world,to date,there is very little information on how we can evaluating content strategies of political websites by adopting the Attracting, Informing, Positioning, and Delivering (AIPD) approach. Twenty political web sites from four differe...

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Bibliographic Details
Main Authors: Hassan, Shahizan, Li, Feng
Format: Article
Language:English
Published: Universiti Utara Malaysia 2003
Subjects:
Online Access:http://repo.uum.edu.my/88/1/Shahizan_Hassan.pdf
http://repo.uum.edu.my/88/
http://ijms.uum.edu.my
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