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A model for assessing content strategies of political web sites

Despite hundreds of web sites published daily all over the world,to date,there is very little information on how we can evaluating content strategies of political websites by adopting the Attracting, Informing, Positioning, and Delivering (AIPD) approach. Twenty political web sites from four differe...

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Main Authors: Hassan, Shahizan, Li, Feng
Format: Article
Language:English
Published: Universiti Utara Malaysia 2003
Subjects:
TK Electrical engineering. Electronics Nuclear engineering
Online Access:http://repo.uum.edu.my/88/1/Shahizan_Hassan.pdf
http://repo.uum.edu.my/88/
http://ijms.uum.edu.my
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spelling my.uum.repo.882010-07-04T01:47:48Z http://repo.uum.edu.my/88/ A model for assessing content strategies of political web sites Hassan, Shahizan Li, Feng TK Electrical engineering. Electronics Nuclear engineering Despite hundreds of web sites published daily all over the world,to date,there is very little information on how we can evaluating content strategies of political websites by adopting the Attracting, Informing, Positioning, and Delivering (AIPD) approach. Twenty political web sites from four different countries Malaysia,United Kingdom, United States, and Australia, were analysed comprehensively to elicit the AIPD content elements. A total of 51 elements were identified that represent the basis for the content assessment model. Universiti Utara Malaysia 2003 Article PeerReviewed application/pdf en http://repo.uum.edu.my/88/1/Shahizan_Hassan.pdf Hassan, Shahizan and Li, Feng (2003) A model for assessing content strategies of political web sites. Analisis, 10 (2). pp. 85-96. ISSN 0127-8983 http://ijms.uum.edu.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic TK Electrical engineering. Electronics Nuclear engineering
spellingShingle TK Electrical engineering. Electronics Nuclear engineering
Hassan, Shahizan
Li, Feng
A model for assessing content strategies of political web sites
description Despite hundreds of web sites published daily all over the world,to date,there is very little information on how we can evaluating content strategies of political websites by adopting the Attracting, Informing, Positioning, and Delivering (AIPD) approach. Twenty political web sites from four different countries Malaysia,United Kingdom, United States, and Australia, were analysed comprehensively to elicit the AIPD content elements. A total of 51 elements were identified that represent the basis for the content assessment model.
format Article
author Hassan, Shahizan
Li, Feng
author_facet Hassan, Shahizan
Li, Feng
author_sort Hassan, Shahizan
title A model for assessing content strategies of political web sites
title_short A model for assessing content strategies of political web sites
title_full A model for assessing content strategies of political web sites
title_fullStr A model for assessing content strategies of political web sites
title_full_unstemmed A model for assessing content strategies of political web sites
title_sort model for assessing content strategies of political web sites
publisher Universiti Utara Malaysia
publishDate 2003
url http://repo.uum.edu.my/88/1/Shahizan_Hassan.pdf
http://repo.uum.edu.my/88/
http://ijms.uum.edu.my
_version_ 1644277718833954816
score 13.211869

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