A model for assessing content strategies of political web sites

• Main Authors: Hassan, Shahizan, Li, Feng
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2003
• Subjects: TK Electrical engineering. Electronics Nuclear engineering
• Online Access: http://repo.uum.edu.my/88/1/Shahizan_Hassan.pdf; http://repo.uum.edu.my/88/; http://ijms.uum.edu.my

Despite hundreds of web sites published daily all over the world,to date,there is very little information on how we can evaluating content strategies of political websites by adopting the Attracting, Informing, Positioning, and Delivering (AIPD) approach. Twenty political web sites from four differe...