Consumers' intention to purchase green product: Moderation effects of gender, age, income and education

• Main Authors: Mohamad Azizan, Syaidatina Akila, Mohd Suki, Norazah
• 格式: Conference or Workshop Item
• 出版: 2013
• 主題: HB Economic Theory
• 在線閱讀: http://repo.uum.edu.my/8760/; http://www.icois2013.uum.edu.my/

Climate change has become a global concern prior to the irresponsible human activities and development whereby previous research has shown that environmental issues and problems had psychologically influenced consumers' attitude and behaviour.This paper aims to generate a profile of prospective...