Gender, age, and education: do they really moderate online music acceptance?

The objective of this paper is to investigate whether gender, age, and education really moderate online music acceptance of early adopters. An empirical survey was used to test the hypotheses. Data were collected from a total of 200 questionnaires distributed to early adopters of online music and...

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書目詳細資料
主要作者: Norazah Mohd Suki
格式: Article
語言:English
出版: IBIMA Publishing 2011
主題:
在線閱讀:https://eprints.ums.edu.my/id/eprint/20212/1/Gender.pdf
https://eprints.ums.edu.my/id/eprint/20212/
http://doi.org/10.5171/2011.959384
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