Consumers' intention to purchase green product: Moderation effects of gender, age, income and education

• 主要な著者: Mohamad Azizan, Syaidatina Akila, Mohd Suki, Norazah
• フォーマット: Conference or Workshop Item
• 出版事項: 2013
• 主題: HB Economic Theory
• オンライン･アクセス: http://repo.uum.edu.my/8760/; http://www.icois2013.uum.edu.my/

Climate change has become a global concern prior to the irresponsible human activities and development whereby previous research has shown that environmental issues and problems had psychologically influenced consumers' attitude and behaviour.This paper aims to generate a profile of prospective...