Sport events tourism and the internet marketing: A case of Monsoon Cup Terengganu
Sports events tourism is a major component of sports related tourism in many countries worldwide.Thus, sports event tourism organizations should strive to develop Internet marketing communications in order to maximize the tourism potential for sports event especially conducted on the island. Previou...
Saved in:
Main Authors: | Radzuwan, Radzliyana, Khor, Poy Hua, Lim, Khong Chiu |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2012
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/8035/1/Rad.pdf http://repo.uum.edu.my/8035/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Maximizing tourism potential of sports events VIA sport Internet marketing: A conceptual model
by: Radzuwan, Radzliyana, et al.
Published: (2012) -
Sports events tourism: The impact of online sports marketing in significance to sports consumer behaviour
by: Radzuwan, Radzliyana, et al.
Published: (2012) -
Understanding sport tourism: Experiences among physically disabled individuals
by: Khor, Poy Hua, et al.
Published: (2013) -
Effects of consumer motivational factors on acceptance of sports event tourism websites and intention to use the websites
by: Radzuwan, Radzliyana, et al.
Published: (2014) -
Multiculturism: Issues of Malaysian female sport tourists’ in event-based sport tourism
by: Khor, Poy Hua, et al.
Published: (2013)