Sport events tourism and the internet marketing: A case of Monsoon Cup Terengganu

Sports events tourism is a major component of sports related tourism in many countries worldwide.Thus, sports event tourism organizations should strive to develop Internet marketing communications in order to maximize the tourism potential for sports event especially conducted on the island. Previou...

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Main Authors: Radzuwan, Radzliyana, Khor, Poy Hua, Lim, Khong Chiu
格式: Conference or Workshop Item
语言:English
出版: 2012
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在线阅读:http://repo.uum.edu.my/8035/1/Rad.pdf
http://repo.uum.edu.my/8035/
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