An Exploration of Brand Identity Building Process in the Context of Malaysian Cafe (S/O 13612)

Branding is a huge concept that can be applied in various sectors. Thus, it is highly encouraged for scholars and practitioners to know the history of brand itself, and to comprehend the concept. Brand identity is one of the core components of brand. Thus, the objective of this paper is to accentuat...

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Bibliographic Details
Main Author: Mohd Rashid, Sabrina
Format: Monograph
Language:English
Published: UUM 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31531/1/13612.pdf
https://repo.uum.edu.my/id/eprint/31531/
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