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Assessing Fast-Food Restaurant’s Productivity in Rural Area Through Customer Waiting Time and Worker’s Efficiency

Fast food restaurant is known for its role in providing quick meals for the masses, thus it is critical to ensure the customer’s waiting time and employee’s efficiency match with its function. However, in the rural area, such issue has yet to be fully implemented. The general quality control practic...

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Main Authors: Abdul Latif, Nurul Najihah, Zainal, Maisarah, Mohd Haris, Nur Farihah, Shafie, Shahira, Misiran, Masnita, Md Yusof, Zahayu
Format: Article
Language:English
Published: Academic Inspired Network 2019
Subjects:
QA Mathematics
Online Access:https://repo.uum.edu.my/id/eprint/30918/1/IJMTBR%2002%2008%202019%2001-07.pdf
https://repo.uum.edu.my/id/eprint/30918/
https://ijmtbr.com/home.asm
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spelling my.uum.repo.309182024-06-23T09:20:40Z https://repo.uum.edu.my/id/eprint/30918/ Assessing Fast-Food Restaurant’s Productivity in Rural Area Through Customer Waiting Time and Worker’s Efficiency Abdul Latif, Nurul Najihah Zainal, Maisarah Mohd Haris, Nur Farihah Shafie, Shahira Misiran, Masnita Md Yusof, Zahayu QA Mathematics Fast food restaurant is known for its role in providing quick meals for the masses, thus it is critical to ensure the customer’s waiting time and employee’s efficiency match with its function. However, in the rural area, such issue has yet to be fully implemented. The general quality control practiced for restaurants in Malaysia aim to complete order within (maximum time) 5 minutes, thus this study would like to investigate whether such quality control is also visible in the franchise of the smaller town. This study shows long duration of customers’ waiting time (average time of 9.09 minutes on Tuesday and 24.19 minutes on Saturday) and low level of employees’ efficiency (55% on Tuesday and 20.67% on Saturday) in this restaurant. Initiatives such as self-service ordering kiosk and free Wi-Fi can improve customers’ perception towards the service in this restaurant Academic Inspired Network 2019 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30918/1/IJMTBR%2002%2008%202019%2001-07.pdf Abdul Latif, Nurul Najihah and Zainal, Maisarah and Mohd Haris, Nur Farihah and Shafie, Shahira and Misiran, Masnita and Md Yusof, Zahayu (2019) Assessing Fast-Food Restaurant’s Productivity in Rural Area Through Customer Waiting Time and Worker’s Efficiency. International Journal of Modern Trends in Business Research (IJMTBR), 2 (8). pp. 1-7. ISSN 2600-8742 https://ijmtbr.com/home.asm
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic QA Mathematics
spellingShingle QA Mathematics
Abdul Latif, Nurul Najihah
Zainal, Maisarah
Mohd Haris, Nur Farihah
Shafie, Shahira
Misiran, Masnita
Md Yusof, Zahayu
Assessing Fast-Food Restaurant’s Productivity in Rural Area Through Customer Waiting Time and Worker’s Efficiency
description Fast food restaurant is known for its role in providing quick meals for the masses, thus it is critical to ensure the customer’s waiting time and employee’s efficiency match with its function. However, in the rural area, such issue has yet to be fully implemented. The general quality control practiced for restaurants in Malaysia aim to complete order within (maximum time) 5 minutes, thus this study would like to investigate whether such quality control is also visible in the franchise of the smaller town. This study shows long duration of customers’ waiting time (average time of 9.09 minutes on Tuesday and 24.19 minutes on Saturday) and low level of employees’ efficiency (55% on Tuesday and 20.67% on Saturday) in this restaurant. Initiatives such as self-service ordering kiosk and free Wi-Fi can improve customers’ perception towards the service in this restaurant
format Article
author Abdul Latif, Nurul Najihah
Zainal, Maisarah
Mohd Haris, Nur Farihah
Shafie, Shahira
Misiran, Masnita
Md Yusof, Zahayu
author_facet Abdul Latif, Nurul Najihah
Zainal, Maisarah
Mohd Haris, Nur Farihah
Shafie, Shahira
Misiran, Masnita
Md Yusof, Zahayu
author_sort Abdul Latif, Nurul Najihah
title Assessing Fast-Food Restaurant’s Productivity in Rural Area Through Customer Waiting Time and Worker’s Efficiency
title_short Assessing Fast-Food Restaurant’s Productivity in Rural Area Through Customer Waiting Time and Worker’s Efficiency
title_full Assessing Fast-Food Restaurant’s Productivity in Rural Area Through Customer Waiting Time and Worker’s Efficiency
title_fullStr Assessing Fast-Food Restaurant’s Productivity in Rural Area Through Customer Waiting Time and Worker’s Efficiency
title_full_unstemmed Assessing Fast-Food Restaurant’s Productivity in Rural Area Through Customer Waiting Time and Worker’s Efficiency
title_sort assessing fast-food restaurant’s productivity in rural area through customer waiting time and worker’s efficiency
publisher Academic Inspired Network
publishDate 2019
url https://repo.uum.edu.my/id/eprint/30918/1/IJMTBR%2002%2008%202019%2001-07.pdf
https://repo.uum.edu.my/id/eprint/30918/
https://ijmtbr.com/home.asm
_version_ 1802980295070187520
score 13.160551

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