Green Marketing Design Strategy for Limpakuwus Pine Forest Natural Tourism, Banyumas City, Indonesia

• Main Authors: Utami, Alya Nindityas, Iqbal, Achmad, Rahab, Rahab, Mahudz, Akhmad Affandi
• Format: Article
• Language: English
• Published: UUM Press 2022
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30069/1/JES%2004%2001%202022%2018-32.pdf; https://doi.org/10.32890/jes2022.4.1.2; https://repo.uum.edu.my/id/eprint/30069/; https://e-journal.uum.edu.my/index.php/jes/article/view/14567; https://doi.org/10.32890/jes2022.4.1.2

The tourism industry can increase society’s standard of living and the nation’s economy. However, it also can harm the natural resources and environment. One of the tourism projects that can be developed in Banyumas City is the Limpakuwus Pine Forest Natural Tourism. Environment quality must be main...