Examining PESTEL Analysis of Event Businesses in Malaysia

• Main Authors: Ramely, Asmahany, Ab Talib, Mohd Fadzilillah, Ahmad, Rozila, Mat Yusof, Noor Amalina
• Format: Article
• Language: English
• Published: UUM Press 2023
• Subjects: GV Recreation Leisure
• Online Access: https://repo.uum.edu.my/id/eprint/30125/1/JETH%2003%2000%202023%2057-79.pdf; https://doi.org/10.32890/jeth2023.3.4; https://repo.uum.edu.my/id/eprint/30125/; https://e-journal.uum.edu.my/index.php/jeth/article/view/20135; https://doi.org/10.32890/jeth2023.3.4

This study aims to examine the impact of Political, Economic, Social, Technological, Environmental, and Legal (PESTEL) factors on event businesses in Malaysia. Using qualitative interpretive methods and data from in-depth interviews with 15 event managers, the study identified several external facto...