The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum

• Main Authors: Omar, Hamimi, Abdul Razak, Norhanim, Rawi, Shamsul Bahrain, Ramely, Asmahany
• Format: Article
• Language: English
• Published: Global Academic Excellence 2018
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/27777/1/JTHEM%203%207%202018%2011%2018.pdf; http://repo.uum.edu.my/27777/; http://www.jthem.com/archived.asm

Museums have historically been seen as cultural institutions whose prime functions are education and learning. However, as society has changed, more museums are aware of their potential to add value to their community economically by attracting visitors to the destination. As the demand for touri...