The Changeless Core in a Changing Business Environment

Rapid change in business environment poses threat to business survival. It is crucial to examine the core of business sustainability. This paper proposes changeless factors in response to today’s business environment. Specifically, it addresses (1) the people factor (2) the purpose factor and (3) th...

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Bibliographic Details
Main Authors: Tun, Alex Lee Foo, Pei, Yew Mah, Cheng, Annie San Ng, Johnn, Yee Choy
Format: Article
Language:English
Published: UUM Press 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/29973/1/JBMA%2010%2001%202020%2095-107.pdf
https://doi.org/10.32890/jbma2020.10.1.6
https://repo.uum.edu.my/id/eprint/29973/
https://e-journal.uum.edu.my/index.php/jbma/article/view/11037
https://doi.org/10.32890/jbma2020.10.1.6
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