The Changeless Core in a Changing Business Environment

• المؤلفون الرئيسيون: Tun, Alex Lee Foo, Pei, Yew Mah, Cheng, Annie San Ng, Johnn, Yee Choy
• التنسيق: مقال
• اللغة: English
• منشور في: UUM Press 2020
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: https://repo.uum.edu.my/id/eprint/29973/1/JBMA%2010%2001%202020%2095-107.pdf; https://doi.org/10.32890/jbma2020.10.1.6; https://repo.uum.edu.my/id/eprint/29973/; https://e-journal.uum.edu.my/index.php/jbma/article/view/11037; https://doi.org/10.32890/jbma2020.10.1.6

Rapid change in business environment poses threat to business survival. It is crucial to examine the core of business sustainability. This paper proposes changeless factors in response to today’s business environment. Specifically, it addresses (1) the people factor (2) the purpose factor and (3) th...