“It is too precious to be wasted!” Counterfeit branded fashion goods for everyday consumption

• Main Authors: Rosely, Nurhidayah, Raja Yusof, Raja Nerina, Hashim, Haslinda
• Format: Conference or Workshop Item
• Language: English
• Published: 2022
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29938/1/UUM%20IQRC%202022_95_104.pdf; https://repo.uum.edu.my/id/eprint/29938/

Due to the plethora of counterfeit goods in the physical and virtual marketplace, the plummeting demand for genuine fashion goods led to social and economic problems in the fashion goods industry. These dark markets pose the most critical challenge for luxury brand manufacturers in discouraging cons...