Discovering meaning behind consumer involvement in Counterfeit consumption behaviour

• Main Authors: Rosely, Nurhidayah, Raja Yusof, Raja Nerina, Hashim, Haslinda, Adzharuddin, Nor Azura
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2019
• Online Access: http://psasir.upm.edu.my/id/eprint/79400/1/Discovering%20meaning%20behind%20consumer%20involvement%20in%20Counterfeit%20consumption%20behaviour.pdf; http://psasir.upm.edu.my/id/eprint/79400/; https://hrmars.com/papers/detail/IJARBSS/5484/Discovering-Meaning-behind-Consumer-Involvement-in-Counterfeit-Consumption-Behaviour

The rising demand on counterfeit goods has led to a new phenomenon in consumer behavior. Counterfeit goods have long been labelled as inferior in quality, and often targeted at consumers with low purchasing power. However, current trends show that there is a rise in the number of consumers who willi...