The Roles of Perceived Risks and Price on the Purchase Intention of China-Made Home Appliances Among Career Women in Malaysia

• Main Authors: Hashim, Noor Azmi, Husin, Zolkafli, Othman, Ismail Lebai, Md Zain, Ali Yusob
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia Press 2017
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29531/1/IJMS%2024%2001%202017%20169-185.pdf; https://repo.uum.edu.my/id/eprint/29531/; https://e-journal.uum.edu.my/index.php/ijms/article/view/10481

The purpose of this research paper is to report on the purchase intention of China-made home appliances among career women in Malaysia. The purchase intention is hypothesised to be influenced by the price and preference of todays career women who are indifferent to the products country of origin and...