The impact of market orientation on business performance: Evidence from a developing country
The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This...
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Universiti Utara Malaysia
2007
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my.uum.repo.29162011-05-12T05:56:53Z http://repo.uum.edu.my/2916/ The impact of market orientation on business performance: Evidence from a developing country Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien HD28 Management. Industrial Management The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This study employed a simple random sampling procedure in selecting the organisations for inclusion in the sample. A total of 158 Malaysian manufacturing organisations participated in this study. Factor analysis, Pearson correlation, and multiple regression methods of data analysis were utilised for hypotheses testing. The results revealed that market focus, market action, market planning, market feedback, and market coordination jointly explained 32.6% of the variance of business performance. Market focus and market coordination were found to have statistically significant association with business performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations’ performance. Universiti Utara Malaysia 2007 Article PeerReviewed application/pdf en http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2007) The impact of market orientation on business performance: Evidence from a developing country. Malaysian Management Journal, 11 (1 & 2). pp. 11-26. ISSN 0128-6226 http://mmj.uum.edu.my/ |
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HD28 Management. Industrial Management Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien The impact of market orientation on business performance: Evidence from a developing country |
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The main aim of this paper is to investigate the relationship between market orientation and business
performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This study employed a simple random sampling procedure in selecting the organisations for inclusion in the sample. A total of 158 Malaysian manufacturing organisations participated in this study. Factor analysis, Pearson correlation, and multiple regression methods of data analysis were utilised for
hypotheses testing. The results revealed that market focus, market action, market planning, market feedback, and market coordination jointly explained 32.6% of the variance of business performance. Market focus and market coordination were found to have statistically significant association with business performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations’ performance. |
format |
Article |
author |
Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien |
author_facet |
Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien |
author_sort |
Mohd Mokhtar, Sany Sanuri |
title |
The impact of market orientation on business performance:
Evidence from a developing country |
title_short |
The impact of market orientation on business performance:
Evidence from a developing country |
title_full |
The impact of market orientation on business performance:
Evidence from a developing country |
title_fullStr |
The impact of market orientation on business performance:
Evidence from a developing country |
title_full_unstemmed |
The impact of market orientation on business performance:
Evidence from a developing country |
title_sort |
impact of market orientation on business performance:
evidence from a developing country |
publisher |
Universiti Utara Malaysia |
publishDate |
2007 |
url |
http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf http://repo.uum.edu.my/2916/ http://mmj.uum.edu.my/ |
_version_ |
1644278364800811008 |
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13.149126 |