The impact of market orientation on business performance: Evidence from a developing country

The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This...

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Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
Format: Article
Language:English
Published: Universiti Utara Malaysia 2007
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Online Access:http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf
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spelling my.uum.repo.29162011-05-12T05:56:53Z http://repo.uum.edu.my/2916/ The impact of market orientation on business performance: Evidence from a developing country Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien HD28 Management. Industrial Management The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This study employed a simple random sampling procedure in selecting the organisations for inclusion in the sample. A total of 158 Malaysian manufacturing organisations participated in this study. Factor analysis, Pearson correlation, and multiple regression methods of data analysis were utilised for hypotheses testing. The results revealed that market focus, market action, market planning, market feedback, and market coordination jointly explained 32.6% of the variance of business performance. Market focus and market coordination were found to have statistically significant association with business performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations’ performance. Universiti Utara Malaysia 2007 Article PeerReviewed application/pdf en http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2007) The impact of market orientation on business performance: Evidence from a developing country. Malaysian Management Journal, 11 (1 & 2). pp. 11-26. ISSN 0128-6226 http://mmj.uum.edu.my/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
The impact of market orientation on business performance: Evidence from a developing country
description The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This study employed a simple random sampling procedure in selecting the organisations for inclusion in the sample. A total of 158 Malaysian manufacturing organisations participated in this study. Factor analysis, Pearson correlation, and multiple regression methods of data analysis were utilised for hypotheses testing. The results revealed that market focus, market action, market planning, market feedback, and market coordination jointly explained 32.6% of the variance of business performance. Market focus and market coordination were found to have statistically significant association with business performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations’ performance.
format Article
author Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
author_facet Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
author_sort Mohd Mokhtar, Sany Sanuri
title The impact of market orientation on business performance: Evidence from a developing country
title_short The impact of market orientation on business performance: Evidence from a developing country
title_full The impact of market orientation on business performance: Evidence from a developing country
title_fullStr The impact of market orientation on business performance: Evidence from a developing country
title_full_unstemmed The impact of market orientation on business performance: Evidence from a developing country
title_sort impact of market orientation on business performance: evidence from a developing country
publisher Universiti Utara Malaysia
publishDate 2007
url http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf
http://repo.uum.edu.my/2916/
http://mmj.uum.edu.my/
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score 12.913726