An appropriate business strategy for small medium entreprises: A case study of Piksel Indonesia

The aim of the study is to establish the most appropriate business strategy for Piksel Indonesia which is a creative company focusing on technology and fashion designs, resulting from the batik consumption preferences while planning to use batik products. Data from 338 respondents were randomly coll...

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Bibliographic Details
Main Authors: Rahmawati, Dwi, Rahadi, Raden Aswin
Format: Article
Language:English
Published: UUM Press 2019
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/29009/1/MMJ%2023%202019%2099-114.pdf
https://repo.uum.edu.my/id/eprint/29009/
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