Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah

• المؤلفون الرئيسيون: Mohammad, Rabaitul Idawiyah, Mohd Zahari, Fadhilah
• التنسيق: مقال
• اللغة: English
• منشور في: Universiti Utara Malaysia 2020
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/28469/1/STMLGG%2002%2022%202020%2052-53.pdf; http://repo.uum.edu.my/28469/

This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will...