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Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah

This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will...

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Main Authors: Mohammad, Rabaitul Idawiyah, Mohd Zahari, Fadhilah
Format: Article
Language:English
Published: Universiti Utara Malaysia 2020
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/28469/1/STMLGG%2002%2022%202020%2052-53.pdf
http://repo.uum.edu.my/28469/
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spelling my.uum.repo.284692021-12-12T02:16:01Z http://repo.uum.edu.my/28469/ Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah Mohammad, Rabaitul Idawiyah Mohd Zahari, Fadhilah HD28 Management. Industrial Management This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will bring significant implications to the food industry to know how HOS could relate to competitive advantage. Universiti Utara Malaysia 2020 Article PeerReviewed application/pdf en http://repo.uum.edu.my/28469/1/STMLGG%2002%2022%202020%2052-53.pdf Mohammad, Rabaitul Idawiyah and Mohd Zahari, Fadhilah (2020) Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah. Symposium on Technology Management and Logistics (STML Go Green) 2019: Management of Technology, Volume 2, 2 (22). pp. 52-53. ISSN eISBN: 978-967-2296-22-7
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohammad, Rabaitul Idawiyah
Mohd Zahari, Fadhilah
Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah
description This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will bring significant implications to the food industry to know how HOS could relate to competitive advantage.
format Article
author Mohammad, Rabaitul Idawiyah
Mohd Zahari, Fadhilah
author_facet Mohammad, Rabaitul Idawiyah
Mohd Zahari, Fadhilah
author_sort Mohammad, Rabaitul Idawiyah
title Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah
title_short Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah
title_full Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah
title_fullStr Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah
title_full_unstemmed Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah
title_sort halal orientation strategy and competitive advantage: a case study of food industry in kedah
publisher Universiti Utara Malaysia
publishDate 2020
url http://repo.uum.edu.my/28469/1/STMLGG%2002%2022%202020%2052-53.pdf
http://repo.uum.edu.my/28469/
_version_ 1720439339184291840
score 13.149126

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