Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah
This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will...
محفوظ في:
المؤلفون الرئيسيون: | , |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
Universiti Utara Malaysia
2020
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الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/28469/1/STMLGG%2002%2022%202020%2052-53.pdf http://repo.uum.edu.my/28469/ |
الوسوم: |
إضافة وسم
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الملخص: | This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will bring significant implications to the food industry to know how HOS could relate to competitive advantage. |
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