Customers’ purchase intention towards online cosmetic products among STML undergraduate students in UUM

• Main Authors: Hamzah, Nur Shahira, Radzuan, Kamaruddin
• 格式: Article
• 语言: English
• 出版: Universiti Utara Malaysia 2020
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://repo.uum.edu.my/28397/1/STMLGG%2002%2041%202020%20149-152.pdf; http://repo.uum.edu.my/28397/

Online shopping behaviour are getting develop from time to time. The increasing number of e-retailers has built up a competitive market due to the emergence of social media platform, people especially youngster demand to have the up-to-date cosmetic products so that they will always look good and at...