Inquisition of Consumers Prioritization Criteria for Home Purchases in Malaysia using Multi Criteria Decisions Analysis: Does Socio-Cultural Factors Rank Highly?

Based on previous empirical studies, there has been interesting debate about socio-cultural effects on consumers’ housing preferences. As a multi-cultural country with societal polarization, Malaysia’s housing market poses an interesting question; do socio-cultural factors affect consumers’ housing...

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Bibliographic Details
Main Authors: Lamsali, Hendrik, Mad Lazim, Halim, Abdul Rahim, Kamarul Irwan, Osman, Wan Nadzri, Salleh, Mohamed Najib
Format: Article
Language:English
Published: Science and Engineering Research Support Society 2020
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Online Access:http://repo.uum.edu.my/28273/1/IJAST%2029%2010S%202020%2035%2044.pdf
http://repo.uum.edu.my/28273/
http://sersc.org/journals/index.php/IJAST/article/view/14386
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