Inquisition of Consumers Prioritization Criteria for Home Purchases in Malaysia using Multi Criteria Decisions Analysis: Does Socio-Cultural Factors Rank Highly?

• Main Authors: Lamsali, Hendrik, Mad Lazim, Halim, Abdul Rahim, Kamarul Irwan, Osman, Wan Nadzri, Salleh, Mohamed Najib
• Format: Article
• Language: English
• Published: Science and Engineering Research Support Society 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28273/1/IJAST%2029%2010S%202020%2035%2044.pdf; http://repo.uum.edu.my/28273/; http://sersc.org/journals/index.php/IJAST/article/view/14386

Based on previous empirical studies, there has been interesting debate about socio-cultural effects on consumers’ housing preferences. As a multi-cultural country with societal polarization, Malaysia’s housing market poses an interesting question; do socio-cultural factors affect consumers’ housing...