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Identify entrepreneurial opportunity by mining data from social media

Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analys...

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Main Authors: Abu Bakar, Muhamad Shahbani, Mohd Shaharanee, Izwan Nizal, Hassan, Syahida, Yasin, Azman, Ang, Jin Sheng, Suhaimi, Safiah, Khoo, Yin Yin
Format: Article
Language:English
Published: Science and Engineering Research Support Society 2020
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/27216/1/IJAST%2029%206s%202020%201778%201782.pdf
http://repo.uum.edu.my/27216/
http://sersc.org/journals/index.php/IJAST/article/view/9338
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spelling my.uum.repo.272162020-07-19T06:08:28Z http://repo.uum.edu.my/27216/ Identify entrepreneurial opportunity by mining data from social media Abu Bakar, Muhamad Shahbani Mohd Shaharanee, Izwan Nizal Hassan, Syahida Yasin, Azman Yasin, Azman Ang, Jin Sheng Suhaimi, Safiah Khoo, Yin Yin HB Economic Theory Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analysis to get some entrepreneurial ideas. A system named Graduate Entrepreneur Opportunity Recognition System (GEORsys) is proposed in this study. Hashtags for custom words or sectors like agriculture, services, food and beverages (F&B), fashion, information, communication and technology (ICT) and logistics are used to crawl data from Instagram. Then, some simple visualizations are shown to conclude what keywords or hashtags are popular in Instagram. Science and Engineering Research Support Society 2020 Article PeerReviewed application/pdf en http://repo.uum.edu.my/27216/1/IJAST%2029%206s%202020%201778%201782.pdf Abu Bakar, Muhamad Shahbani and Mohd Shaharanee, Izwan Nizal and Hassan, Syahida and Yasin, Azman and Yasin, Azman and Ang, Jin Sheng and Suhaimi, Safiah and Khoo, Yin Yin (2020) Identify entrepreneurial opportunity by mining data from social media. International Journal of Advanced Science and Technology, 29 (6s). pp. 1778-1782. ISSN 2005-4238 http://sersc.org/journals/index.php/IJAST/article/view/9338
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Abu Bakar, Muhamad Shahbani
Mohd Shaharanee, Izwan Nizal
Hassan, Syahida
Yasin, Azman
Yasin, Azman
Ang, Jin Sheng
Suhaimi, Safiah
Khoo, Yin Yin
Identify entrepreneurial opportunity by mining data from social media
description Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analysis to get some entrepreneurial ideas. A system named Graduate Entrepreneur Opportunity Recognition System (GEORsys) is proposed in this study. Hashtags for custom words or sectors like agriculture, services, food and beverages (F&B), fashion, information, communication and technology (ICT) and logistics are used to crawl data from Instagram. Then, some simple visualizations are shown to conclude what keywords or hashtags are popular in Instagram.
format Article
author Abu Bakar, Muhamad Shahbani
Mohd Shaharanee, Izwan Nizal
Hassan, Syahida
Yasin, Azman
Yasin, Azman
Ang, Jin Sheng
Suhaimi, Safiah
Khoo, Yin Yin
author_facet Abu Bakar, Muhamad Shahbani
Mohd Shaharanee, Izwan Nizal
Hassan, Syahida
Yasin, Azman
Yasin, Azman
Ang, Jin Sheng
Suhaimi, Safiah
Khoo, Yin Yin
author_sort Abu Bakar, Muhamad Shahbani
title Identify entrepreneurial opportunity by mining data from social media
title_short Identify entrepreneurial opportunity by mining data from social media
title_full Identify entrepreneurial opportunity by mining data from social media
title_fullStr Identify entrepreneurial opportunity by mining data from social media
title_full_unstemmed Identify entrepreneurial opportunity by mining data from social media
title_sort identify entrepreneurial opportunity by mining data from social media
publisher Science and Engineering Research Support Society
publishDate 2020
url http://repo.uum.edu.my/27216/1/IJAST%2029%206s%202020%201778%201782.pdf
http://repo.uum.edu.my/27216/
http://sersc.org/journals/index.php/IJAST/article/view/9338
_version_ 1674068755151323136
score 13.1944895

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