A data mining approach to profiling of MBA students

• Main Authors: Ang, Chooi Leng, Segumpan, Reynaldo G., Adam, Mohamad Zainol Abidin, Mohd Shaharanee, Izwan Nizal
• Format: Monograph
• Language: English; English
• Published: Universiti Utara Malaysia 2007
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/7907/1/Pro.pdf; http://repo.uum.edu.my/7907/3/1.Ang%20Chooi%20Leng.pdf; http://repo.uum.edu.my/7907/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000293954

Data mining is the non-trivial discovery of meaningful, new correlations, patterns and trends, and the extraction of implicit, previously unknown, and potentially useful information from large amounts of data (Berry & Linoff, 2000).This paper explored the strategic application of data mining in...