The roles of lifestyle, future need and customer preferences in customer’s satisfaction on Islamic Banks products and services

• Main Authors: Mohamed Naim, Asmadi, Hamid, Mohd Liki, Wahab, Muhammad Zarunnaim
• Format: Article
• Language: English
• Published: USIM 2019
• Subjects: HJ Public Finance
• Online Access: http://repo.uum.edu.my/27012/1/IJMIFR%2016%202%202019%2060%2076.pdf; http://repo.uum.edu.my/27012/; http://doi.org/10.33102/jmifr.v16i2.223

This paper aims to address the relationship and the influence of lifestyle, future need, customer preferences toward customer’s satisfaction on Islamic banks products and services in northern region of Malaysia. This study used quantitative research method. Data were collected via questionnaires fro...