Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter?
The concept of halal is widely accepted in Muslim and non-Muslim countries. Halal conception is no longer perceived as a marketing jargon but it is a huge business. Manufacturers either from Muslim and non-Muslim countries had struggled to win Muslim and non-Muslim consumers to consume halal product...
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Main Authors: | , , , , , , |
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Format: | Article |
Language: | English |
Published: |
Global Academic Excellence
2019
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Subjects: | |
Online Access: | http://repo.uum.edu.my/26817/1/JISED%204%2023%202019%2078%2086.pdf http://repo.uum.edu.my/26817/ http://www.jised.com/archived.asm |
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