Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market

• Main Authors: Prachaseree, Kwanrudee, Ahmad, Norzieiriani, Md Isa, Normalisa
• Format: Article
• Language: English
• Published: UiTM Kedah 2019
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/26626/1/VoA%2015%201%202018%2052%2061.pdf; http://repo.uum.edu.my/26626/; https://voa.uitm.edu.my/v1/voa-issue/2019-volume-15/issue-1

Since the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have tremendously contributed to the rapid growth in the count...