Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market
Since the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have tremendously contributed to the rapid growth in the count...
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my.uum.repo.266262019-12-02T07:55:53Z http://repo.uum.edu.my/26626/ Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market Prachaseree, Kwanrudee Ahmad, Norzieiriani Md Isa, Normalisa HB Economic Theory Since the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have tremendously contributed to the rapid growth in the country’s economy.Although SMEs play an important role in Thailand’s online retail market, relatively little is known about Thailand’s online retailing market environment and Thai domestic online retailers’ dynamic business performance in the marketplace.Therefore, the present study aimed to extend an understanding of the competitive advantages of Thai domestic small and medium sized online retail firms and examine their growth potential in Thailand’s online retail marketplace. UiTM Kedah 2019 Article PeerReviewed application/pdf en http://repo.uum.edu.my/26626/1/VoA%2015%201%202018%2052%2061.pdf Prachaseree, Kwanrudee and Ahmad, Norzieiriani and Md Isa, Normalisa (2019) Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market. Voice of Academia (VOA), 15 (1). pp. 52-61. ISSN 1958-5079 https://voa.uitm.edu.my/v1/voa-issue/2019-volume-15/issue-1 |
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HB Economic Theory Prachaseree, Kwanrudee Ahmad, Norzieiriani Md Isa, Normalisa Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market |
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Since the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have
tremendously contributed to the rapid growth in the country’s economy.Although SMEs play an important role in Thailand’s online retail market, relatively little is known about Thailand’s
online retailing market environment and Thai domestic online retailers’ dynamic business performance in the marketplace.Therefore, the present study aimed to extend an understanding of
the competitive advantages of Thai domestic small and medium sized online retail firms and examine their growth potential in Thailand’s online retail marketplace. |
format |
Article |
author |
Prachaseree, Kwanrudee Ahmad, Norzieiriani Md Isa, Normalisa |
author_facet |
Prachaseree, Kwanrudee Ahmad, Norzieiriani Md Isa, Normalisa |
author_sort |
Prachaseree, Kwanrudee |
title |
Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market |
title_short |
Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market |
title_full |
Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market |
title_fullStr |
Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market |
title_full_unstemmed |
Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market |
title_sort |
assessing the challenges and opportunities for small and medium enterprises (smes) in thailand online retail market |
publisher |
UiTM Kedah |
publishDate |
2019 |
url |
http://repo.uum.edu.my/26626/1/VoA%2015%201%202018%2052%2061.pdf http://repo.uum.edu.my/26626/ https://voa.uitm.edu.my/v1/voa-issue/2019-volume-15/issue-1 |
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1651870669827211264 |
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13.18916 |