The influence of product attributes on intention to purchase pirated CDs among Malaysian consumers

• Main Authors: Mohd Noor, Nor Azila, Muhammad, Azli, Ahmad, Nurul Afiqah, Ghani, Abdullah
• Format: Article
• Language: English
• Published: Society for Alliance, Fidelity and Advancement (SAFA) 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26582/1/IJBMS%207%201%202017%2067%2077.pdf; http://repo.uum.edu.my/26582/; http://www.safaworld.org/ijbms/Contentonlytitle.htm

Pirated products are not a new challenge to manufacturers all around the world and had become a crime that is unstoppable. The problem had even before the development of the advance technology today. Pirated products can be divided into many categories such as medicine, fashion, movies, music and ma...