The influence of product attributes on intention to purchase pirated CDs among Malaysian consumers

• Main Authors: Mohd Noor, Nor Azila, Muhammad, Azli, Ahmad, Nurul Afiqah, Ghani, Abdullah
• Format: Article
• Language: English
• Published: Society for Alliance, Fidelity and Advancement (SAFA) 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26582/1/IJBMS%207%201%202017%2067%2077.pdf; http://repo.uum.edu.my/26582/; http://www.safaworld.org/ijbms/Contentonlytitle.htm

Pirated products are not a new challenge to manufacturers all around the world and had become a crime that is unstoppable. The problem had even before the development of the advance technology today. Pirated products can be divided into many categories such as medicine, fashion, movies, music and many more. However, this study only focuses on the pirated CDs. This paper sets out to examine the role of product attributes in influencing consumers’ intention to purchase pirated CDs. Data were collected using intercept survey at selected night markets in Malaysia were pirated CDS are commonly available. Using a questionnaire, data from 393 respondents were collected and analyzed to test the hypothesis. Data were analyzed using descriptive analysis, correlational analysis and regression analysis. The results show that product attributes significantly influenced consumers’ intention to purchase pirated CDs. Practical and theoretical contributions are discussed along with suggestions for future research avenues.