The mediating effect of cost leadership on the relationship between market penetration, market development, and firm performance.

• 主要な著者: Alkasim, Sidi Bello, Abdullah, Haim Hilman, Bohari, Abdul Manaf, Abdullah, Shahmir Sivaraj, Sallehddin, Mohd Rashdan
• フォーマット: 論文
• 言語: English
• 出版事項: 2018
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://repo.uum.edu.my/26511/1/JBRMR%2012%208%202018%20190%20200.pdf; http://repo.uum.edu.my/26511/; http://doi.org/10.24052/JBRMR/V12IS03/ART-17

The main objective of this study is to examine strategic alignment and implementation perspective of manufacturing based of SMEs in Nigeria. The study established the strategic match between firm’s growth strategy, competitive strategy, and performance. Specifically, this paper aims to investigate t...