The antecedents’ strategies and processes of product innovation performance

• 主要な著者: Yusr, Maha Mohammed, Mohd Mokhtar, Sany Sanuri, Wan Abaid, Wan Mohd Azwan, Perumal, Selvan, Mohd Fauzi, Waida Irani
• フォーマット: 論文
• 言語: English
• 出版事項: GrowingScience 2018
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://repo.uum.edu.my/26161/1/MSC%208%202018%201183%201198.pdf; http://repo.uum.edu.my/26161/; http://doi.org/10.5267/j.msl.2018.8.006

Innovation has become unavoidable choice for companies to survive. However, a high percentage of new products fail, which increase the risk of using innovative ideas. Therefore, to control and reduce the risk of introducing new products, most companies need to invent new products that can meet th...