The antecedents’ strategies and processes of product innovation performance
Innovation has become unavoidable choice for companies to survive. However, a high percentage of new products fail, which increase the risk of using innovative ideas. Therefore, to control and reduce the risk of introducing new products, most companies need to invent new products that can meet th...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
GrowingScience
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26161/1/MSC%208%202018%201183%201198.pdf http://repo.uum.edu.my/26161/ http://doi.org/10.5267/j.msl.2018.8.006 |
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| Summary: | Innovation has become unavoidable choice for companies to survive. However, a high percentage
of new products fail, which increase the risk of using innovative ideas. Therefore, to control and
reduce the risk of introducing new products, most companies need to invent new products that can
meet the customers’ real needs. Accordingly, customer must be the main source of the information through which the ideas of new products are generated. Having the knowledge about the market needs and trends is not enough as the knowledge needs to be translated into real products. Hence, capabilities, in this context, play a vital role to enhance product innovation performance of the organizations. Thus, this study investigates the role of manufacturing capabilities in enhancing the organizations’ abilities to translate the ideas into the right product that can meet customers’ needs.
Moreover, this paper discusses the link between customer knowledge management and developing
manufacturing capabilities. The study is conducted in Malaysia, and uses the information of 134
manufacturing companies for the survey. Partial least square is used to obtain the results. The findings are discussed and compared with other results in the literature. |
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