The antecedents’ strategies and processes of product innovation performance

Innovation has become unavoidable choice for companies to survive. However, a high percentage of new products fail, which increase the risk of using innovative ideas. Therefore, to control and reduce the risk of introducing new products, most companies need to invent new products that can meet th...

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Bibliographic Details
Main Authors: Yusr, Maha Mohammed, Mohd Mokhtar, Sany Sanuri, Wan Abaid, Wan Mohd Azwan, Perumal, Selvan, Mohd Fauzi, Waida Irani
Format: Article
Published: GrowingScience 2018
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